What Is shoot in Chile
The Shoot in Chile brand was launched in 2013, based on a concept previously used by the Film Commission to promote Chilean locations internationally. The initiative is led by the Asociación de Productoras de Servicios de Producción Audiovisual A.G. (APSP), in collaboration with ProChile and the Film Commission. Its goal is to promote Chile in global markets as a hub for audiovisual production services for advertising, film, television, documentaries, and photography. The sector brand focuses on the European and U.S. markets, following a strategy of sustainable growth aimed at increasing demand for filming and photography services in Chile. Target markets include the United States, France
Main activities:
The main international actors who make up the brand’s target sector are producers, directors, location managers, advertising agencies and specialized press, among others. In order to make contact with them, Shoot in Chile has participated in the industry’s main festivals, such as Cannes Lions in France and Ciclope in Germany. In the United States, the brand has participated in the Locations Trade Show in Los Angeles and has visited the leading advertising agencies in New York and Los Angeles
Main brand attributes:
- A diversity of locations within the same country and a close proximity between them.
- Benefits of Chile’s infrastructure, with customs facilities, modernity, safety and transparency.
- Availability of state-of-the-art technical equipment and high-level crew.
It is the creation and implementation of a brand that is representative of a specific national productive sector, with the goal of penetrating one or more international markets and enhancing the image of that sector and of Chile abroad.
We support various Chilean export sectors in strengthening their positioning worldwide through the creation, design, and implementation of representative brands for each area. These brands enhance Chile's image abroad through the development of international marketing campaigns.
This is a public competition that supports the international positioning of various Chilean export sectors through the creation, design, and implementation of sector brands that bring together and represent these productive sectors at the national level, strengthening Chile's image abroad.
The Sector Brand Program contributes to the integration of sectors and their differentiation, generates economies of scale, contributes to the internationalization of SMEs, and improves the awareness and identification of a product and/or service.
